CCI Magazine

The Cedars Cancer Institute at the McGill University Health Centre is pleased to announce an exciting new initiative for a new decade: CCI - a magazine about compassion, courage and innovation in cancer care

Our Mission and Goals

Our mission is to raise funds and awareness for The Cedars Cancer Institute’s committment to the McGill University Health Centre’s Best Care for Life Campaign. In achieving our goals, CCI will proudly shed light on Cedars events, initiatives, accomplishments and our important role in comprehensive cancer care at the MUHC today and for the future. We wholeheartedly invite our valued Cedars supporters and partners to share with us the opportunity to reach a wider public and to express to the Greater Montreal community our common vision of a brighter day for cancer patients and their families.

Content

CCI will feature content central to the mission and spirit of The Cedars Cancer Institute and the Cancer Care Mission of the MUHC including: support for the treatment of and cure for cancer, awareness, education, giving, community and hope. CCI Magazine will be a mix of articles, features, editorial and reports about Cedars, our events and projects. Some of the articles readers can look forward to include:

The Cedars Legacy: People giving to People
Cedars Summit on Cancer Survivorship: Lance Armstrong joins Cedars to help cancer survivors
A picture is worth 1000 words: A report on the MUHC’s online Patient Education Guides in Oncology
From the Sarah Cook Fund for pediatric oncology to palliative care: The Best Care for Life
Cedars Commitment to Wellness and Survivorship: A profile of Cedars CanSupport Wellness Initiatives

The Reach

The Gazette
50,000 copies X 1.8 readers per copy = 90,000 readers
La Presse
50,000 copies X 1.9 readers per copy = 95,000 readers

Total Reach: 185,000

The Team

CCI
Co-Chairs
Robert Côté
Darlene Hindley

Coordinator
Estelle Dussault

Editorial
MUHC Marketing
Estelle Dussault
Darlene Hindley


Graphics & Printing
Litho Quebec

Cedars Director General
Jeff J. Shamie

Cedars Board of Directors
Bruce Shadeed – President
Dr. Roger Tabah - 1st Vice-President
Stephen Hajaly – Past President
Andrew Abdalla
Tony Aksa
Dr. Armen Aprikian
Richard Aziz
Andrew Carter
Lisa Chamandy
Norman Cook
Louise Courey-Nadeau
Michael Darwish
Neil M. Hildle
Darlene Hindley
Pielle F. Lutfy
Raynond Massy
Gwen Andrews Nacos
Louise-Anne Poirier
Mark Saykaly
Frank Rana
Dr. Henry Shibata – Chair Emeritus Medical Advisory

Associate Executive Director & COO, MUHC
Normand Rinfret 

Chair – Best Care For Life Campaign
John A. Rae

For further information: 514-843-1606 email: estelle.dussault@muhc.mcgill.ca

CCI Magazine is a charity initiative of The Cedars Cancer Institute of the McGill University Health Centre (MUHC)

Special thanks: Julie Quenneville and Rachel Hawes, MUHC Marketing, MUHC Public Affairs