The Willow Fund
Innovative Resources For Cancer Care & Research
One of the few things that we do have in common regardless of type, stage, grade, aggressivity and treatment protocol is the care we receive and feel in what is one of the worst times of our lives. The dedication of doctors, nurses, technicians, care-givers and volunteers is essential to so many and yet, is not always given priority by those that make critical decisions on all our behalves.
The mission of The Willow Fund at the Cedars Cancer Foundation is quite simple. Using a combination of innovative branding, marketing and event planning along with very traditional structural mandates, we plan on changing the face of cancer while contributing to the care and resources provided to the patients through Cedars Cancer Care Mission.
Since the Willow Fund breaks free from the single lane philosophy, it is important to steer the fund through modern, innovative, community driven strategies. With that in mind, the effort to raise awareness of both The Willow Funds goals and visibility is one of honest effort, determination and community engagement.
Participating in a minimum of 18 major cycling and running events across our province, some over multiple days and an additional 18 major volunteer days; the idea is lead by the belief that we can affect change with resolute acts of generosity. More than just effort and kindness, this lesson on mental, physical and emotional strength is one that mimics the battle of many.
With your support, our goal to benefit the priority needs of the Cancer Care Mission of the MUHC and the Cedars Cancer Foundation is within our hands. We can all take part in the quality care, essential support and loving determination that affects the patients in our community. With your kindness, we can innovate the resources that are needed to affect that change one-step, pedal stroke, kilometer and event at a time.
C. Frank Merhar
Executive Director & Chair
The Willow Fund