Montelle Intimates is proud to announce its support for breast cancer awareness

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Inspired by the strength and beauty of courageous women, Montelle Intimates is proud to announce its support for breast cancer awareness and the fight for a cure by donating $10 from the sale of each Special Edition Wire-free Bra to charity. In addition, those who purchase the bra will receive a free matching Cheeky panty with their purchase!

In true Montelle fashion, the Special Edition Wire-free bra embodies a European-inspired aesthetic complemented by a North American commitment to fit and comfort. In addition to its feminine pink hue with contrasting pink lace, this best-selling silhouette is wireless and features built-in versatility thanks to multi-position, multi-channel straps that can be styled classic, halter and crisscross.

"This year, one of our own is battling breast cancer. The importance of offering functional yet elegant undergarments that make all women feel beautiful is amplified,” said Annette Smith, Brand Director, Montelle Intimates. "At Montelle, we are committed to creating intimates for real life and empowering women through everything from their happiest milestones to their most intimate challenges. This initiative is a wonderful opportunity to deliver on that goal.”

Breast cancer will affect 1 in 8 Canadian women in their lifetime and, though rarer, it will also affect men. That’s why the Cedars Cancer Foundation continues to develop novel ways to support breast cancer patients at the MUHC and through the Rossy Cancer Network – a partnership of the MUHC , Jewish General Hospital , St. Mary’s Hospital Center and McGill University. Our Breast Cancer Program, including two brand-new Breast Cancer Nurse Navigator and Breast Oncology Fellow initiatives supports best-in-class services that have a huge impact on patient care and innovation. Please support the Cedars Breast Cancer Program today!

Montelle’s donation will go directly to the Cedars Cancer Center at McGill University Health Center in the brand’s hometown of Montreal. The campaign will run throughout Breast Cancer Awareness Month this October. Bras can be purchased online at and at select fine lingerie boutiques in the US and Canada.

About Montelle Intimates Inc.

Based in Montreal, Canada, Montelle® Intimates Inc. has been designing and manufacturing women’s intimate apparel since 1994. Staying at the forefront of market trends and consumer demand allows Montelle’s seasoned team to ensure carefully curated collections, designed with strong attention to detail alongside a commitment to superior customer service. Together, Montelle®, Fleur’t®, Fleur’t With Me™, HookedUp® Shapewear, Miel® and Lusomé proudly present a comprehensive offering of contemporary lingerie, loungewear, sleepwear, shapewear and athleisure. Brands under the Montelle Intimates umbrella are currently available in fine lingerie boutiques, select retailers and online throughout Canada, the United States and Europe.